Business Development Workshops

The Easiest Way to Attract New Customers

Wednesday, May 9 5:30 pm - 7:00 pm
Community Credit Union Business Innovation Centre
5 Ratchford Street, Amherst Nova Scotia

Do you run a restaurant, tourist attraction, bed & breakfast, or retail store? Learn how to reach more new customers than you ever imagined possible, without spending a heap of time or money. 

This free, hands-on workshop will give you the tools to set up a customer-driven marketing program that will help you grow your customer base and make Amherst a thriving centre for shopping, dining, and recreation. A light dinner will be served. Register at: http://bit.ly/2u9Lnm4

 

Five Things You Can Do to Increase Sales - Without Breaking the Bank

Wednesday, August 1 12:15 pm - 1:45 pm
Community Credit Union Business Innovation Centre
5 Ratchford Street, Amherst Nova Scotia

You’ve got a lovely shop but not enough customers. Now what? Learn the five things you can do to increase sales, including great examples of irresistible store names, retail signage, façade improvements, effective lighting, window displays, exterior displays and how to pull passers-by into your shop.

The Town of Amherst and the Amherst & Area Chamber of Commerce are pleased to host this free live webinar with Roger Brooks of Destination Development Association. A light lunch will be provided. Register at: http://bit.ly/2pvc7Ih

Free Webinars from National Trust for Canada

Regeneration 101: Unlocking the Potential of your Historic Place

April 26 1:15 pm - 2:00 pm
Sometimes all we need is a little bit of hope and inspiration to take that first step in the right direction. Drawing on the National Trust’s decades-long experience working with communities across the country, this webinar on regenerating historic sites will distill the lessons learned from innovative case studies and share key principles that can be applied to creating more flexible operational models, creative revenue generation strategies and inclusive community engagement. Join us to learn more about how these places can tackle today’s challenges, and position them to become dynamic hubs that contribute to vital and healthy communities. Read More & Register

How heritage organizations can gain a competitive edge in sponsorship

May 17, 1:15 pm - 2:00 pm
There is a big difference between corporate sponsor solicitation and donor solicitation. And, when you are new to fundraising, it can be daunting to wade into the competitive sponsorship environment. Webinar leaders, Alison Faulknor and Nhanci Wright provide tips on what corporate sponsors are looking for, how to best approach them and how to gain a competitive edge. Read More & Register

How to use social media to attract supporters for your historic place

May 19 1:15 pm - 2:00 pm (Join us at the Community Credit Union Business Innovation Centre boardroom to view this webinar)
Social media is a fun and easy way to engage potential donors and supporters for your historic place. What’s more, it’s free and you can tap into a limitless network of people who care about your project! If you are new to social media or you aren’t quite sure if you are using it right, the social world can seem daunting. But, with a little support, some helpful hints, and careful selection of the best tools for your organization, you can be using social media in an engaging and effective way in no time. Read More & Register

Top tips for organizing a special event to boost support for your heritage project

June 7, 1:15 pm - 2:00 pm (Join us at the Community Credit Union Business Innovation Centre boardroom to view this webinar)
Special events are a great way to boost support for your heritage project. But whether it’s big or small, you need careful planning and execution to make your event a success. This webinar presents Top Tips you can follow to be sure you achieve your goals. Read More & Register

Recruiting and engaging volunteers for your historic place

June 19, 1:15 pm - 2:00 pm (Join us at the Community Credit Union Business Innovation Centre boardroom to view this webinar)
In the heritage sector we rely on volunteers to be our advocates, story tellers, champions and fundraisers. In this webinar learn how the changing landscape of volunteerism in Canada should shape your efforts to recruit and engage the volunteers with the skill sets you need. Read More & Register

Six steps to telling your heritage story

June 26, 1:15 pm - 2:00 pm (Join us at the Community Credit Union Business Innovation Centre boardroom to view this webinar)
Heritage places are filled with great stories to tell. In this webinar learn how to share and get your message out in a way that engages, compels and inspires – and wins you donors and supporters. Read More & Register