THE PLACE
Welcome to Amherst! Located in northern Nova Scotia near the border with New Brunswick, we have a town population of just under 10,000 folks and about 170,000 other people living within a half-hour drive. Amherst is a safe, walkable community with cozy cafes, unique shops and pubs serving up local craft beer and live music. Located in the geographic centre of the Maritimes, Amherst provides easy access to major urban centres and word-class tourism attractions, including the world’s highest tides at the Bay of Fundy and several warm-water ocean beaches of the Northumberland shore, all within a 45-minute drive. We are welcoming and inclusive and are committed to embracing the differences and diverse perspectives of our community members to ensure that how we live, what we value, what we do and how we do it advances our collective growth and prosperity. In short, we think Amherst is awesome and we are looking for someone to help make it even better.
THE ROLE
The Marketing & Communications Strategist will be a key driver in advancing the Town’s strategic goals by leading cross-departmental marketing initiatives and developing comprehensive short- and long-term marketing, advertising, and promotional plans. Responsibilities include, but are not limited to:
- Brand strategy development and implementation.
- Fostering community engagement and inclusivity.
- Leading the development and execution of digital marketing & communications strategies, as well as overall short- and long-term marketing strategies.
- Primary lead for coordinating cross-departmental marketing initiatives, including event and program promotion.
- Acting as the primary contact for media outreach and public relations.
- Management of Communications Officer providing support, and direction to ensure the successful execution of marketing and communications initiatives.
KEY QUALIFICATIONS
Education & Experience:
- Undergraduate degree in Marketing, Communications, Public Relations or a related field.
- Minimum of five (5) years related experience, preferably in a public sector environment.
- An equivalent combination of education and experience will be considered.
Knowledge & Skills:
- Proven ability to develop and execute comprehensive marketing plans and brand strategies.
- Excellent communication skills, including writing, editing and public speaking are required.
- Expertise in digital marketing and social media platforms, including content creation, campaign management and analytics.
- Strong leadership and collaboration skills, with the ability to work effectively across various teams and external stakeholders.
- Community Centric: must be passionate about building a sense of belonging and improving the quality of life for the residents of Amherst through effective marketing.
- Possession of a valid Nova Scotia driver’s license.
WHAT WE OFFER
- Work-life balance with a Flexible Work Arrangements Policy.
- A collaborative culture that emphasizes innovation and autonomy.
- Benefits package that includes a health care plan with virtual doctor services, dental, disability and life insurance coverages.
- Employee and Family Assistance program.
- Registered pension plan.
TERMS OF EMPLOYMENT
- Permanent full-time (35 hours per week).
- Salary Range: $67,624 - $80,747 per year.
- Satisfactory criminal records check, at the sole discretion of the CAO.
- Some overtime may be required based on operational needs, such as attendance at Council meetings.
SUBMISSION DETAILS
Interested individuals are asked to forward their resume and cover letter, by 4:30pm on March 7, 2025 to:
Sandi Embree, HR Generalist
98 Victoria St E
Amherst, NS
B4H 1X6
While we thank all applicants for their interest, only those candidates selected for interview will be contacted.
The Town of Amherst is committed to inclusive, barrier-free recruitment and selection processes and creating a diverse and inclusive workforce. We are dedicated to treating people fairly, with respect and dignity and all qualified applicants will receive equal consideration for employment without regard to age, race, color, religion, gender and/or gender identity or expression, disability or national origin in accordance with the Nova Scotia Human Rights code.
Should you require an accommodation to assist in the application process, please contact Human Resources at
pdf A PDF version of this employment posting is available for download (234 KB) .
